| Corporate
Identity |
|
|
| NationsBank |
corporate name |
the third-largest U.S. bank |
| Oryx Energy |
Sun Oil |
exploration & production company |
| Conference USA |
Levinson & Hill |
collegiate athletic conference |
| Imprimis |
corporate name |
employee staffing company |
| Newfield Exploration |
Conoco |
exploration & production
company |
| ClearSystems |
corporate name |
computer systems company |
| Subsidiaries &
Spinoffs |
|
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| Barents Group |
KPMG Peat Marwick |
international investment
subsidiary |
| Emperion |
EDS |
joint venture with John Alden Ins.
|
| Paymentech |
FirstUSA |
merchant services spinoff |
| Viad |
The Dial Corporation |
non-consumer products spinoff |
| Irideon |
ShowCo |
architectural lighting subsidiary |
| Aurion |
JCPenney Insurance |
international service subsidiary |
| Priority Health |
Butterworth Hospital |
HMO joint venture |
| Learning for Life |
Boy Scouts of America |
urban programs subsidiary |
| Food & Drink
Products |
|
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| Wow! |
Frito-Lay |
olestra fat substitute products |
| Dining Easy |
7-Eleven |
frozen entrees |
| Fire River |
Ponderosa Steakhouses |
premium steak |
| SunSlices |
Albert Fisher / River Ranch |
fresh-cut gourmet fruit |
| Mississippi Prime |
The Catfish Institute |
association's mark of
certification |
| Parrotein |
ZuPreme |
parrot food supplement |
| Telecommunications |
|
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| GoPhone |
AT&T Wireless |
personal cellular phone |
| PowerPath |
Texas Instruments |
worldwide communication system |
| Spexis |
SpectraVision |
proprietary digital technology |
| Vyvx |
Williams Communications |
broadcast satellite subsidiary |
| VoiceTouch |
AT&T Wireless |
voice-activated dialing |
| MetroCel |
LIN Broadcasting |
cellular telephone company |
| Computer-related |
|
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| Strateger |
EDS |
airline information system |
| Viewfinder |
Welch Allyn |
medical records software |
| Extensa |
Texas Instruments |
laptop computer |
| Sensation! |
Tandy |
multimedia computer |
| Excelis |
Lomas Information Systems |
mortgage information system |
| Innoverse |
ClearSystems |
telephone billing system |
| Faxcessory |
Muratec |
fax cleaning kit |
| SmoothShape |
Humphrey Instruments |
ophthamalmic topography software |
| Other Technology |
|
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| CompleteHeat |
Lennox Industries |
furnace water heater combination |
| Allegiance |
American Standard |
home air-conditioning system |
| Eye-Beam |
Eye-Beam |
visual surveillance system |
| Lernie |
Texas Instruments |
educational robot toy |
| DuraFoil |
Texas Instruments |
aluminum alloy laminate |
| EasyTicket |
Continental Airlines |
electronic ticketing |
| MicroShape |
LaserSight |
keratome system |
| Acuitus |
Humphrey Instruments |
ophthalmic refractory |
| Health &
Beauty Products |
|
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| Quattro |
Mary Kay |
men's products line |
| Sheenique |
Sally Beauty |
ethnic haircare line |
| Ultrime` |
Lady Love |
aloe vera products |
| SiAsi |
SiAsi |
Hispanic skin care products |
| Sidney & Scott |
Sidney & Scott |
fine soaps |
| Restaurants |
|
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| Eatzi's |
Brinker International |
quality takeout concept |
| Italianni's |
TGIFriday's |
gourmet pizza concept |
| Fazoli's |
Long John Silver's |
Italian fast food concept |
| ZuZu |
ZuZu |
Mexican fast food concept |
| Papa Vino's |
Quality Dining |
Italian restaurant concept |
| Texana Grill |
El Chico |
Texas food for non-Texans |
| Foodji's |
John Antioco, Jr. et al |
Japanese fast food concept |
| Retail |
|
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| HomeSteps |
Freddie Mac |
retail outlet for foreclosed
properties |
| Crossroads |
The Home Depot |
stores in rural areas |
| Aralia |
Northern Telecom |
fitness center |
| World Ovens |
7-Eleven |
bakery goods section |
| Circle Grill |
Circle K Corp. |
fast food section |
| Rejuvena |
dermatologist group |
skin care centers |
| Right At Home |
The Home Depot |
color coordination system |
| In-Stock Kitchen Shop |
The Home Depot |
appliance center |
| DeliCentral |
7-Eleven |
fresh food section |
| Bright Brigade |
Watson & Taylor |
carwash spas |
| Publications |
|
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| Semisphere |
Texas Instruments |
worldwide semiconductor magazine |
| Brainstyles |
Marlane Miller, author |
Simon & Shuster book |
| Home Improvement 1-2-3 |
The Home Depot |
do-it-yourself guidebook |
| Storefront |
Dallas Market Center |
market center magazine |
| One Hanes Place |
Hanes / Sara Lee Direct |
mail order catalog |
| Elana, Night & Day |
Hanes / Sara Lee Direct |
intimates catalog |
| Hospitality |
|
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| HomeGate |
Wyndham Hotels |
extended stay concept |
| MainStay |
Choice Hotels |
extended stay concept |
| Kinetic Group |
Wyndham Hotels |
management inf. systems |
| Welcome Card |
Motel 6 |
frequent lodger program |
| Clarion Class |
Clarion Hotels |
upgrade program |
| Household Products |
|
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| Workforce |
The Home Depot |
shelving and containers |
| Renata |
Overhead Door |
premium steel doors |
| Permion |
Bruce Hardwood Floors |
advanced technology flooring |
| Vibrance |
The Home Depot |
mini-blinds |
| Havenwood |
Mills Pride |
new line of upscale cabinets |
| Power Care |
Home Depot |
line of power accessories |
| Snappix |
7-Eleven |
disposable camera |
| Events &
Programs |
|
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| Quit for Good! |
Voluntary Hopsitals of Amer. |
quit-smoking program |
| Excelerate! |
Texas Instruments |
cycle time reduction program |
| ImagineAfrica |
Dallas Zoo |
educational program |
| Practissimo! |
Dallas Youth Orchestra |
matching funds program |
| Hearts & Hammers |
George W. Bush et al |
Habitat-type program |
| Hope's Door |
Collin County, Texas |
women's shelter |
| Celebration Center |
The Home Depot |
corporate "museum" |